JO DE MER

Here's a nice story about how JO DE MER was founded:

(from JO DE MER's homepage)

"The Brazilian beachwear line was created by ex-fashion editor Amalia Spinardi. Having worked for years in publishing at teen magazine Capricho and Elle Brazil, Amalia was responsible for discovering several Brazilian beauties and made the first covers for many of the now top models as Gisele Bundchen, Isabeli Fontana, Fernanda Tavares, Raquel Zimerman and Alessandra Ambrosio.

After a period of experience on the internet content market she got pregnant and decided to quit work for a sabbatical year. But for someone who has always enjoyed working and has lots of creative energy, the non-working year turned to be the research period for her coming swimwear line."

She's an inspiration! Cute fact: The name JO comes from her son Joseph.