PaulaÖ AB

The Swedish fashion agency PaulaÖ is based in Stockholm and London, and distributes Plain Vanilla's jewellery and women's wear, SOFIFI Fashion and Paula the Princess lingerie. The company was founded on Valentine's Day 2009 and initially ran a webshop with Salinas' Brazilian bikinis, Huit's French lingerie, Francesca Romana Diana's Brazilian jewellery, Plain Vanilla's Swedish jewellery and Redfoot's Brittish folding shoes. On June 6th 2010 Paula the Princess - the own lingeire brand - was released on the webshop. Today you can also find Paula the Princess lingerie here.